Commercial Changes Coming Soon to Washington Avenue; Large Cooler for Sale!

A Gorgeous Frock  at What The Frock!

A Gorgeous Frock at What The Frock!

By Carol McCracken  (Post # 1,801)

“What the Frock” – a high-end purveyor of vintage designer dresses is moving to 34 Washington Avenue on Thursday, May 15th.  The exact opening date of the business is not known at this time, however.  The two young ladies who own the business also do alterations. After you select a yummy gown any alterations that need to be done to make it perfect, can be done right on the spot.

Alison Lindkvist and Jacquelyn Pepice, business owners are currently located in the State Theater Building on Congress Street in downtown Portland.  But they don’t have enough space there and so are making this move to the East End of Portland.  For a look at some of their vintage, consignment dresses, visit

Just down Washington Avenue a bit, Falmouth Flowers and Gifts has decided to close down its storefront effective immediately.  Business owner Dan Gifford intends to focus on his regular accounts he has serviced for years from his home that is on Munjoy Hill. Gifford says he’s been a florist for many years and it’s time for a change.

In the meantime, he is selling off equipment that he no longer needs.  One of the remaining pieces is a four door cooler recently refurbished.  It is suitable for restaurant use.  Gifford says it’s 10 ft. long and 72 inches wide.  The price is $2,500  If you are interested in learning more, please email:

Meanwhile, the building owner, Pleny Reynolds, told Gifford that he intends to begin expansion and construction for a new restaurant on site on May 29th.  It has been his goal to start a restaurant since he purchased the building from Markos Miller several years ago. Reynolds is an architect for Whole Foods.