“We want to make the environment more friendly for pedestrians and traffic,” was the reason given for the 68 colorful new banners soon to fly in the City,” said Brian Petrovek, president of the Portland Downtown District board and owner of the Portland Pirates at a press conference this morning at Monument Square.
“There are many districts in Portland and these signs will help tie them together,” Petrovek continued. Last year PDD installed 62 of the “wayfinding signs” in the city, according to Janis Beitzer, PDD Executive Director. “Placemaking and wayfinding signs define the Arts District and Government District in order to let visitors know where they are and encourage them to explore downtown.”
The appealing new banners were fabricated by local company Portland Color using banner material that can withstand 90 mph winds. Portland Color President Andrew Graham said at the press conference: “I’m pleased that we are one of the local companies to join with PDD in creating a sustainable, vibrant and effective banner solution for Portland’s downtown.”
Portland Color is a member of Buy Local and a major supporter of Creative Portland’s LiveWorkPortland.org.